Marketing Analytics Certification (MAC)

In a Linear attribution model, how is conversion credit assigned across touchpoints?

More weight is given to the most recent touchpoint Equal credit is distributed across all touchpoints in the journey Credit is based on the cost of each marketing channel All credit is given to the highest-performing channel

Correct Answer:

Equal credit is distributed across all touchpoints in the journey

Access more questions from this quiz

Continue to Marketing Analytics Certification (MAC) for more practice questions and the full quiz experience.

Access More Questions