HubSpot Inbound Sales Practice Questions - HubSpot Inbound Sales Certification Exam

How does a buyer persona differ from an Ideal Customer Profile (ICP)?

They are identical — both describe company attributes A buyer persona describes the individual human buyer; an ICP describes company-level characteristics ICPs are used by marketers; buyer personas are only for salespeople Buyer personas are based on revenue data; ICPs are based on interviews

Correct Answer:

A buyer persona describes the individual human buyer; an ICP describes company-level characteristics

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