CIM Level 6 Award In Societal Impact Practice Questions - CIM Level 6 Award In Societal Impact Exam

Access More Questions

Under the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code), what fundamental principle must govern all environmental claims made in marketing communications?

Environmental claims must be supported by robust, objective evidence and must not mislead consumers regarding product benefits. Environmental claims are exempt from substantiation if the brand holds ISO 14001 certification. Claims can rely on aspirational corporate goals provided future dates are explicitly stated in fine print. Vague terms like 'eco-friendly' are permissible if accompanied by a general brand sustainability disclaimer.

Correct Answer:

Environmental claims must be supported by robust, objective evidence and must not mislead consumers regarding product benefits.

Access more questions from this quiz

Continue to CIM Level 6 Award in Societal Impact Practice Questions - CIM Level 6 Award in Societal Impact Exam for more practice questions and the full quiz experience.

Access More Questions