Emerit Tourism Practice Test & Exam Prep | Canada

Segmenting an event’s market by travel distance, spending power, and interest in outdoor wellness is an example of:

Relying only on venue capacity figures without audience analysis Setting the risk register before any audience work Using demographic, geographic, and psychographic factors to refine the audience Treating all potential guests as identical buyers

Correct Answer:

Using demographic, geographic, and psychographic factors to refine the audience

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