CIPS Level 3 Practice Questions - CIPS Level 3 Advanced Certificate In Procurement And Supply Operations Exam

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Porter's Five Forces model helps procurement professionals understand competitive dynamics. Which force specifically addresses the risk that a buyer might switch to an entirely different type of product to satisfy the same need?

Bargaining power of suppliers Threat of new entrants Threat of substitute products or services Rivalry among existing competitors

Correct Answer:

Threat of substitute products or services

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