CIM Content And Channels Practice Questions - CIM Level 3 Award In Content And Channels Exam

In an integrated communications campaign, what is the role of a lead (primary) channel?

It is the main channel carrying the core campaign message and driving primary reach or response It is always whichever channel has the lowest media cost It must be an offline channel in every integrated campaign It removes any need for supporting or secondary channels

Correct Answer:

It is the main channel carrying the core campaign message and driving primary reach or response

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