Sales Copywriting Certification Exam

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One secret of good sales copy is to write copy that reaches your target audience. What is another secret of good sales copy?

Being persuasive Appealing to the emotions Good copy includes compelling headlines and sub-heads, and bullet points to give your audience what they need. Tapping into desires

Correct Answer:

Good copy includes compelling headlines and sub-heads, and bullet points to give your audience what they need.

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