CCXP Practice Questions - Certified Customer Experience Professional (CCXP) Exam

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A B2B technology company wants to capture the voice of customer across a complex buying committee of six stakeholders. The most effective approach is to:

Survey only the primary contract signatory since they make the final decision Rely on the account manager's relationship notes as a proxy for customer input Design research that captures distinct perspectives from each stakeholder role in the buying journey Deploy a single standardised post-sale survey to all six stakeholders simultaneously

Correct Answer:

Design research that captures distinct perspectives from each stakeholder role in the buying journey

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