CMA Final Paper 20A Practice Questions - ICMAI CMA Final Paper 20A Strategic Performance Management And Business Valuation Exam

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A key analytical metric in Customer Relationship Management (CRM) is Customer Lifetime Value (CLV). CLV essentially represents:

The one-time revenue from a customer's first purchase The cost of acquiring a new customer The present value of net cash flows expected from a customer over the entire relationship The number of complaints a customer raises

Correct Answer:

The present value of net cash flows expected from a customer over the entire relationship

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