Rutgers Introduction To Management Practice Exam

Communicating the vision is the action that Kotter treats as essential for turning a strategic idea into everyday practice. After you create urgency, build a guiding coalition, and develop a clear vision and strategy, you must broadcast that vision so everyone in the organization understands what change looks like in practice and why it matters. Clear, repeated communication helps people see how their roles fit into the change, reduces ambiguity, and builds broad-based buy-in and momentum for action. Without this widespread, ongoing communication, even a strong vision can fail to take root. The other options are indeed steps in Kotter’s model, but the act of conveying the vision to the entire organization is the mechanism that aligns people and sustains the effort, which is why it’s the best answer here.