Marketingfachmann FA Practice Questions - Marketingfachmann Marketingfachfrau Mit Eidgenössischem Fachausweis Exam

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In the Swiss premium chocolate market with a total market volume of CHF 50 million, Company Alpha generates CHF 15 million in annual sales. The market leader, Company Beta, generates CHF 20 million. What are Company Alpha's absolute market share and relative market share compared to the market leader?

Absolute market share: 30%; Relative market share: 0.75 Absolute market share: 30%; Relative market share: 1.33 Absolute market share: 40%; Relative market share: 0.75 Absolute market share: 30%; Relative market share: 0.30

Correct Answer:

Absolute market share: 30%; Relative market share: 0.75

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