DMI Certified Digital Marketing Specialist – Search Marketing (CDMS-SM4.0) [sem]

In the Google Ads auction, what is the primary impact of a high Quality Score?

It guarantees the top ad position regardless of the bid. It can lead to a lower actual cost-per-click (CPC) and a better ad position. It automatically increases the daily budget for the campaign. It primarily affects the ad's eligibility for display on the Google Display Network.

Correct Answer:

It can lead to a lower actual cost-per-click (CPC) and a better ad position.

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