DAA Certified Web Analyst (CWA)

In last-click attribution, conversion credit is assigned to:

The first channel a user interacted with All channels equally across the conversion path The final touchpoint before the conversion The channel with the most impressions

Correct Answer:

The final touchpoint before the conversion

Access more questions from this quiz

Continue to DAA Certified Web Analyst (CWA) for more practice questions and the full quiz experience.

Access More Questions