CIM Level 3 Marketing Essentials Practice Questions - CIM Level 3 Foundation Certificate - Marketing Essentials Exam

In environmental analysis, what constitutes an organisation's micro-environment?

The broad macro forces including global political stability and interest rates The internal financial reserves and physical machinery owned by the firm The actors close to the organisation that directly impact its capability to serve customers The legal framework governing international trade agreements across continents

Correct Answer:

The actors close to the organisation that directly impact its capability to serve customers

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