Certified Venue Executive (CVE) Exam

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A scenario arises where a sudden, severe thunderstorm with lightning is detected moving toward an outdoor stadium 30 minutes before a sold-out concert is scheduled to begin. Gates are open, and thousands of patrons are already inside. According to industry best practices for event operations, what should be the venue manager's IMMEDIATE action?
Correct Answer:
Initiate the emergency action plan, which includes making public address announcements instructing patrons to seek shelter in designated safe areas.

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