DMI Certified Digital Marketing Specialist – Search Marketing (CDMS-SM4.0) [sem]

Which of the following is NOT a primary factor used to calculate Ad Rank at the time of the auction?

The advertiser's maximum CPC bid. The historical conversion rate of the campaign. Auction-time ad quality (e.g., expected CTR, ad relevance). The context of the user's search (e.g., device, location).

Correct Answer:

The historical conversion rate of the campaign.

Access more questions from this quiz

Continue to DMI Certified Digital Marketing Specialist – Search Marketing (CDMS-SM4.0) [sem] for more practice questions and the full quiz experience.

Access More Questions