Marketingfachmann FA Practice Questions - Marketingfachmann Marketingfachfrau Mit Eidgenössischem Fachausweis Exam

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A Swiss outdoor gear manufacturer segments its consumer market based on Sinus-Milieus, lifestyle values, environmental attitudes, and leisure activity preferences. Which segmentation dimension is being utilized?

Geographic segmentation Psychographic segmentation Demographic segmentation Behavioral purchase-frequency segmentation

Correct Answer:

Psychographic segmentation

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