Assam ASSEB HS Sales Management & Advertising Practice Questions - Assam ASSEB Higher Secondary Class 11-12 Sales Management And Advertising Examination (AHSEC ASSEB 2026) Exam

Product motives explain why a customer chooses a specific item; patronage motives explain why they select a particular store or dealer Product motives are purely emotional, whereas patronage motives are strictly financial Product motives apply only to industrial goods, while patronage motives apply to consumer durables Product motives are created by advertising, whereas patronage motives arise solely from sales promotion