Salesforce Certified Marketing Cloud Engagement Administrator

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In Marketing Cloud, Northern Trail Outfitters wants a data structure that will keep them from tripling or even tripping over duplicate records. When using the same account for both the MobilePush and Email channels, how should the data model's unique identity be set up?

To find and remove duplicate Contact Keys, use a third-party system. Manage the Contact Key values in Email strategically, but let Marketing Cloud automatically tie records from MobilePush when necessary. Use the automatically created keys Marketing Cloud provided when creating the record for each channel used. Control the Contact Key values strategically and use it to connect records from different channels.

Correct Answer:

Control the Contact Key values strategically and use it to connect records from different channels.

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