Adobe Analytics Architect Master Practice Questions - Adobe Certified Master - Adobe Analytics Architect (Exam AD0-E207) Exam

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During discovery, a stakeholder states: "We need to know which marketing campaigns drive the most completed checkouts." Which approach correctly translates this business requirement into an Adobe Analytics measurement design?

Add the requirement as a free-text note in the report suite description field Map a success event to checkout completion and use the campaign (tracking code) eVar with conversion attribution Create a new report suite for each campaign so totals stay separated Enable bot rules so campaign traffic is filtered from the report

Correct Answer:

Map a success event to checkout completion and use the campaign (tracking code) eVar with conversion attribution

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