Salesforce Marketing Cloud Engagement Consultant Practice Questions - Salesforce Certified Marketing Cloud Engagement Consultant Exam

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During discovery, a stakeholder requests "a 360-degree view of the customer in Marketing Cloud." What is the BEST consultant response?

Confirm the request and design the entire CRM data model inside Marketing Cloud Contact Builder Clarify what data and use cases are needed, and recommend Data Cloud or Marketing Cloud Connect for the unified view Tell the stakeholder Marketing Cloud cannot deliver a 360 view Recommend exporting reports nightly from Sales Cloud into a single email

Correct Answer:

Clarify what data and use cases are needed, and recommend Data Cloud or Marketing Cloud Connect for the unified view

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