Social Media For Strategic Communication Practice Test

Crowdfunding is best defined as:

Crowdsurfing Raising funds from a broad group of people Crowdfunding as a marketing tactic Using a single donor

Correct Answer:

Raising funds from a broad group of people

Explanation:

Crowdfunding means raising funds from a broad group of people, usually through online platforms, where many supporters contribute small amounts rather than relying on a single donor. This broad-based model relies on social networks, transparency, and regular updates to build trust and momentum so the project can reach its funding goal. Crowdsurfing is a different concept entirely—a physical act of being passed overhead by a crowd. Crowdfunding can produce marketing benefits, but that’s a consequence, not the definition. And using a single donor contradicts the essence of crowdfunding, which is broad participation from many people.

Access more questions from this quiz

Continue to Social Media for Strategic Communication Practice Test for more practice questions and the full quiz experience.

Access More Questions