SACE Stage 2 Business Innovation Practice Questions - SACE Stage 2 Business Innovation External Assessment Exam

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An edtech startup estimates total global annual spending on online tutoring at $10 Billion (TAM). It targets high school students in Australia ($100 Million SAM) and projects securing 5% of that domestic market ($5 Million). What does the $5 Million figure represent?

Serviceable Obtainable Market (SOM) Total Addressable Market (TAM) Serviceable Addressable Market (SAM) Gross Profit Margin (GPM)

Correct Answer:

Serviceable Obtainable Market (SOM)

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