HubSpot SEO II Certification Practice Questions - HubSpot Academy SEO II Certification (Advanced) Exam

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An advanced SEO is researching keywords for a B2B software pillar. Which approach best reflects HubSpot's recommendation for prioritizing subtopic keywords?

Choose only the single highest-volume head term and ignore long-tail variants Select keywords purely by alphabetical order to ensure even coverage Balance monthly search volume against keyword difficulty and relevance to the core pillar topic Target only zero-volume keywords because they have no competition

Correct Answer:

Balance monthly search volume against keyword difficulty and relevance to the core pillar topic

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