Marketingleiter HFP Practice Questions - Dipl. Marketingleiterin Marketingleiter Mit Eidgenössischem Diplom (Federal Diploma Of Higher VET For Marketing Executives) Exam

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A Swiss dental medtech enterprise is developing a Blue Ocean Strategy to escape intense price competition in conventional dental implants. Which combination of actions within the ERAC (Eliminate-Reduce-Raise-Create) Grid represents genuine value innovation?

Raising advertising spend while lowering retail price points across all existing SKU variants Eliminating all regulatory quality certifications to reduce testing time to zero Copying incumbent feature sets while reducing salesperson commission rates Eliminating complex surgical instrumentation, reducing chairside procedure time, raising patient comfort, and creating an AI-guided digital pre-planning ecosystem

Correct Answer:

Eliminating complex surgical instrumentation, reducing chairside procedure time, raising patient comfort, and creating an AI-guided digital pre-planning ecosystem

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