AutoCAD Certification Practice Test.

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A subscription service adds flexible cancellation, faster support and personalised recommendations without raising its price. What is the main marketing effect?

Lower market size Reduced brand awareness Higher perceived customer value Greater channel conflict

Correct Answer:

Higher perceived customer value

Explanation:

Customer value reflects the benefits customers perceive relative to the costs they incur. Better service, convenience and relevance can increase perceived value even when price is unchanged.

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