Certiport Entrepreneurship And Small Business (ESB) Certification Exam

Which of the following best describes the primary purpose of strategic planning?

To secure funding from investors and lenders. To outline the day-to-day operational tasks for employees. To set long-term goals and determine the overall direction of the business. To provide a detailed analysis of the company's current financial health.

Correct Answer:

To set long-term goals and determine the overall direction of the business.

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