Skills For English C1 Practice Questions - Skills For English SELT C1 (Secure English Language Test) Exam

Access More Questions

An advertising executive explains: 'People don't really buy products. You want clean hands, so you need soap — what you actually buy is the benefit.' Using the drill example, he says a customer 'is really buying a hole.' What point is he making?

Customers buy the benefit a product delivers, not the product itself Customers only buy products they have seen advertised Drills are more valuable than the holes they make Marketing has no influence on customer choices

Correct Answer:

Customers buy the benefit a product delivers, not the product itself

Access more questions from this quiz

Continue to Skills for English C1 Practice Questions - Skills for English SELT C1 (Secure English Language Test) Exam for more practice questions and the full quiz experience.

Access More Questions