Diploma Of Salon Management Practice Questions - SHB50216 Diploma Of Salon Management Exam

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A salon manager planning a local area promotion decides to distribute printed flyers offering a discount. To measure the Return on Investment (ROI) of this campaign accurately, which method is most effective?

Comparing the total salon revenue of the promotion month with the revenue of the previous month. Asking receptionists to verbally ask every single client entering the salon how they heard about the business. Using a unique QR code and promotional code on the flyers that clients must scan or present to claim the offer. Counting the number of flyers printed and assuming a standard industry conversion rate of 10%.

Correct Answer:

Using a unique QR code and promotional code on the flyers that clients must scan or present to claim the offer.

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