DSST Ethics In Technology Practice Questions - Ethics In Technology Exam

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A retailer combines browsing history, purchase records, and location data to infer that a customer is likely pregnant, then sends targeted ads before the customer has told family members. What is the central ethical concern?

The ads may be unpopular because they use too few data points Inference can reveal sensitive information even when no single data item was explicitly disclosed Targeted advertising is ethical only when done by government agencies The retailer cannot use any customer data for business purposes

Correct Answer:

Inference can reveal sensitive information even when no single data item was explicitly disclosed

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