GACE Marketing Education (716) Practice Questions - GACE Marketing Education Assessment (Test Code 716) Exam

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A researcher mails 2,000 surveys but only 180 are returned, and the non-respondents differ systematically from respondents. Which source of error does this scenario primarily illustrate?

Nonresponse error Measurement error Sampling frame error Interviewer error

Correct Answer:

Nonresponse error

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