HubSpot Pipeline Generation Bootcamp Practice Questions - HubSpot Pipeline Generation Bootcamp Certification Exam

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A rep is building an ICP. According to HubSpot's recommended approach, where should they start gathering evidence for which attributes define a good-fit company?

By guessing the attributes of companies they wish they could sell to By analyzing their existing best customers — highest revenue, lowest churn, strongest product adoption — in the CRM By copying a competitor's published target-market statement By targeting the largest enterprises regardless of fit, since they have the biggest budgets

Correct Answer:

By analyzing their existing best customers — highest revenue, lowest churn, strongest product adoption — in the CRM

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