BCS Written Marketing Practice Questions - BCS Written Post-Related Marketing, Subject Code 721, Total Marks 200 Exam

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A Dhaka commuter needs reliable daily travel. Choosing a CNG, bus, or ride-hailing app is best classified as which core marketing distinction?

A need (mobility) expressed as alternative wants, which become demand when backed by buying power A demand that exists even if the person cannot pay A product concept because vehicles are tangible goods A public, because government is always the customer

Correct Answer:

A need (mobility) expressed as alternative wants, which become demand when backed by buying power

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