BCS Written Marketing Practice Questions - BCS Written Post-Related Marketing, Subject Code 721, Total Marks 200 Exam

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A tobacco or junk-food marketer that designs a legal offering customers want, but ignores long-run health and social costs, has failed which orientation named on the BCS syllabus?

The production concept The product concept The societal marketing concept The selling concept

Correct Answer:

The societal marketing concept

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