CCXP Practice Questions - Certified Customer Experience Professional (CCXP) Exam

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A company conducts quarterly relationship surveys and daily transactional surveys. The primary distinction between these two VoC survey types is:

Relationship surveys measure loyalty intent; transactional surveys capture real-time feedback on a specific interaction Transactional surveys measure overall brand health; relationship surveys capture one-time event feedback Relationship surveys are always shorter than transactional surveys Transactional surveys are used exclusively for B2B customers

Correct Answer:

Relationship surveys measure loyalty intent; transactional surveys capture real-time feedback on a specific interaction

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