Bocconi Specialized Masters Test Practice Questions - Online Bocconi Test For Specialized Master Programs (Master Universitari) Exam

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A retail bank in Frankfurt introduced interactive financial education video modules on its mobile app. Six months later, customer enrollment in high-yield investment accounts grew by 22%. The bank executive concluded that the video modules directly educated customers into making investments. Which of the following, if true, provides the strongest support for the executive's conclusion?

App users who completed the video modules enrolled in investment accounts at three times the rate of users who did not view them. Interest rates offered on high-yield investment accounts were raised by 0.5% during the same six-month window. A national television advertising campaign promoting bank accounts took place during the fourth month. Several competing retail banks reported similar growth in retail investment accounts over the same period.

Correct Answer:

App users who completed the video modules enrolled in investment accounts at three times the rate of users who did not view them.

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