APMG Change Practitioner Practice Questions - APMG International Change Management Practitioner Certification (CM3) Exam

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A change manager is planning a communications strategy for a regulatory compliance change. A large group of frontline staff must receive accurate information simultaneously to avoid rumour, while a small group of senior stakeholders need opportunities for dialogue and to shape implementation details. Which combination of communication channels is most appropriate?

Push channels for both groups to ensure consistent, controlled messaging Interactive channels for both groups to maximise two-way feedback and dialogue Push channels for frontline staff and interactive channels for senior stakeholders Pull channels for frontline staff and push channels for senior stakeholders

Correct Answer:

Push channels for frontline staff and interactive channels for senior stakeholders

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