AMA PCM Digital Marketing Practice Questions - AMA Professional Certified Marketer (PCM) Digital Marketing Exam

A buyer persona is BEST described as which of the following?

A live customer interviewed monthly to refine messaging A semi-fictional representation of an ideal customer based on research and data An anonymized log file of website visitors A list of all leads in the CRM during the current quarter

Correct Answer:

A semi-fictional representation of an ideal customer based on research and data

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