AFAA Certified Group Fitness Instructor (CGFI) — ZIN Edition

Which pricing strategy is most appropriate when a ZIN instructor is launching classes in a new market?

Charging the highest rate possible to signal premium quality Offering introductory or promotional pricing to attract initial students Refusing to offer discounts to maintain brand prestige Matching exactly what a competitor charges without adjustment

Correct Answer:

Offering introductory or promotional pricing to attract initial students

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