Adobe Target Business Practitioner Professional Practice Questions - Adobe Certified Professional - Adobe Target Business Practitioner (Exam AD0-E408) Exam

Which input most directly increases the estimated test duration shown by the Adobe Sample Size Calculator?

A larger baseline conversion rate on the control A higher daily traffic volume to the activity A smaller minimum detectable effect (smaller lift you want to detect) A lower required confidence level

Correct Answer:

A smaller minimum detectable effect (smaller lift you want to detect)

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