Dmi Practice Test & Exam Prep

In DMI's digital marketing context, why is audience research normally done before a media plan is finalized?

It replaces the need for campaign measurement It identifies who the campaign must reach, what they need, and where they can be reached It guarantees the lowest paid media costs It removes the need for creative testing

Correct Answer:

It identifies who the campaign must reach, what they need, and where they can be reached

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