Emerit Tourism Practice Test & Exam Prep | Canada

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An event manager starts a new festival by researching who is most likely to attend and why. This market-definition step is primarily meant to:

Identify target audiences, needs, and demand so the concept and marketing can be aligned Finalize the full production schedule before any audience research is reviewed Lock ticket pricing solely from last year’s unrelated venue rental rate Limit programming decisions to the organizer’s personal preferences alone

Correct Answer:

Identify target audiences, needs, and demand so the concept and marketing can be aligned

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