WACE ATAR Design Practice Questions - WACE Year 12 ATAR Design (Units 3 & 4) Exam

In target audience analysis for a commercial design brief, how do psychographics differ from demographics?

Demographics analyze user behavior on digital platforms, whereas psychographics track physical store visits. Demographics measure quantifiable population data (age, income, location), whereas psychographics analyze psychological traits (values, attitudes, interests). Demographics focus exclusively on geographic location, whereas psychographics evaluate visual aesthetic preferences. Demographics measure brand loyalty levels, whereas psychographics record biological age and gender balance.

Correct Answer:

Demographics measure quantifiable population data (age, income, location), whereas psychographics analyze psychological traits (values, attitudes, interests).

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