University Of Central Florida (UCF) MAR3391 Professional Selling Practice Exam 1

Clear communication is fundamental in ethical sales practices because it builds trust and credibility between the salesperson and the customer. By providing accurate information and being transparent about the product features, benefits, and costs, sales professionals ensure that customers can make informed decisions. Ethical communication fosters long-term relationships and customer loyalty, as clients appreciate honesty and clarity, which often leads to repeat business and referrals. On the other hand, exaggerating benefits can mislead customers, creating unrealistic expectations that may lead to dissatisfaction. Price manipulation refers to deceptive pricing strategies that can undermine trust and lead to negative experiences. Hard selling techniques can pressure customers into making hasty decisions without fully understanding the product, which can result in buyer’s remorse and damage the salesperson's reputation.