Salesforce Certified Marketing Cloud Email Specialist (MC-202)

What is 'click-to-open rate' (CTOR) and why is it valuable?

The ratio of total clicks to total sends The percentage of openers who clicked, measuring content relevance independent of subject line performance The number of clicks per email campaign The click rate from social media links inside the email

Correct Answer:

The percentage of openers who clicked, measuring content relevance independent of subject line performance

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