Salesforce Certified Marketing Cloud Email Specialist (MC-202)

What did Apple's Mail Privacy Protection (MPP) do to email open rate data?

Increased open rates by caching images Inflated open rates by pre-loading tracking pixels regardless of actual opens Eliminated open tracking entirely for all email clients Reduced open rates by blocking all HTML emails

Correct Answer:

Inflated open rates by pre-loading tracking pixels regardless of actual opens

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