RFP Philippines Practice Questions - Registered Financial Planner (RFP) Exam - Philippines Exam

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An investor refuses to sell shares of a Philippine conglomerate that have declined by 40% from their historical peak, stating that they will wait until the stock 'breaks even' at the price they purchased it. What behavioral bias is primary here?

Loss aversion Overconfidence bias Herd behavior Mental accounting

Correct Answer:

Loss aversion

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