Qualtrics XMP Practice Questions - Qualtrics XM Professional Certification (XMP) Exam

In the XM Institute framework, what is the defining difference between X-data and O-data?

X-data is collected via Qualtrics; O-data is collected via SAP X-data is qualitative; O-data is quantitative X-data captures human perceptions, beliefs, and emotions; O-data captures operational facts such as sales, costs, and attendance X-data is real-time; O-data is historical

Correct Answer:

X-data captures human perceptions, beliefs, and emotions; O-data captures operational facts such as sales, costs, and attendance

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