MATSEC AM Marketing Practice Questions - Malta Advanced Matriculation (AM) Marketing - AM 23 (2026) Exam

Needs are socially shaped desires; wants are biological states; demands are prices paid Needs are states of felt deprivation; wants are needs shaped by culture and personality; demands are wants backed by buying power Needs, wants and demands are interchangeable terms for customer requirements Demands are basic human requirements; needs are brand preferences; wants are purchase intentions