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Leaving Certificate Business Definitions Practice Test

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Which activity occurs when the seller tries to verbally persuade the customer to buy a product?
Correct Answer:
Personal selling
Explanation:
Verbal persuasion of a customer by the seller is personal selling. This is direct, two-way interaction where the salesperson talks with the customer, explains product features, answers questions, handles objections, and aims to close the sale by tailoring the message to the buyer’s needs. It’s different from broader promotion, which includes various methods to inform or persuade customers; advertising, which is paid, non-personal messaging through media; and merchandising, which focuses on the presentation and arrangement of products to stimulate interest. Therefore, the activity described is personal selling.

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